Scenic Hotel Group Sees Bookings Growth from Sabre

The 100 percent New Zealand owned and operated Scenic Hotel Group (which includes Scenic Hotels and Suites, Heartland Hotels and Te Waonui brands nationally) recently switched 14 of its 17 properties to Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS). The deal is for marketing and distribution to the global distribution systems (GDS) and online travel agents (OTA), Sabre reports.

By using Sabre Hospitality Solutions, Scenic Hotel Group will now have exposure to hundreds of thousands of travel agents and the hundreds of millions of travelers who book hotels online, Sabre says.

According to the Scenic Hotel Group, Sabre Hospitality Solutions was selected over other providers not only for their leading distribution technology, the SynXis CRS, but in particular for their experience in the area of increasing hotels' and chains’ exposure via electronic channels. Over the last several months Scenic Hotel Group has watched as GDS productivity across their group has steadily increased to its highest levels in three years.

“The Sabre Hospitality Solutions team has an excellent reputation for understanding how to get hotels noticed throughout electronic distribution channels,” said Piers Hutchings, IT manager for Scenic Hotel Group. “The results we’ve seen over the last few months give us great confidence in Sabre Hospitality as our partner. We have also enjoyed increased financial and operational efficiencies due to the integration work they’ve done on behalf of our properties.”

The Scenic Hotel Group is also taking advantage of property integration that seamlessly connects the SynXis CRS to the property management systems (PMS) being used at each hotel. This interface enables automated delivery of reservations and other critical property data which eliminates both the hours of labor and potentially costly errors involved in the manual process.


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