Score One for the Humans

Coming on the heels of the MSNBC article many agents have been buzzing about this week—“Don’t Use a Travel Agent” — is a blog by ComputerWorld’s Robert L. Mitchell that every agent should clip, post or create a link to on their website. “Why Travel Search Engines Suck”  is the vindication agents in an online world have been waiting for.


It all comes down to one basic truism: “Usually a human can outwit a search engine.” Those words from Mitchell’s agent boil all the agent vs. online arguments down to one simple maxim. Home-based agents may want to stitch that in needlepoint and hang it over their work station—or at least put some version of it on your business card and/or website. If nothing else, keep it in mind when courting new clients and reiterate it when dealing with existing clients. After booking a particularly detailed itinerary for a client, you can lean back, smile at them and say, “Score one for the humans.”


Let us know what you think here at TravelAgentCentral.com, on our Facebook page and via email ([email protected]).
 

Virtual Event

Pivoting Back to Travel | The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.