|Photo by Freeimages.com/Sergio Castro|
The Greater Fort Lauderdale Convention & Visitors Bureau has announced the destination will act as the host for Seatrade Cruise Global for the next three years.
This year the cruise industry event, formerly known as Cruise Shipping Miami, will be held at the Greater Fort Lauderdale/Broward County Convention Center from March 14-17.
Fort Lauderdale will be showing off the destination's Hello Sunny branding at the event, ranging from airport greeters and welcome signs; Hello Sunny branded welcome desks at conference hotels and the Convention Center; branded water taxi flags; selfie opportunities on Fort Lauderdale Beach; yellow cab welcome videos by Nicki Grossman; shopping programs at The Galleria and Sawgrass Mills Mall; trip giveaways; and more. Attendees will also get to enjoy a Taste of Las Olas Boulevard restaurant/retail passport discount program on the destination’s popular downtown street lined with boutiques, entertainment and restaurants.
Additional conference support includes a comprehensive CVB-driven marketing campaign with public relations and social media activities to promote the venue change to Greater Fort Lauderdale.