Signature Launches New CRM Tech Tools

keyboardNew CRM technology tools for Signature Travel Network members were announced at Signature's annual Owners' Meeting at La Costa Hotel and Resort in Carlsbad. New resources include: ClientLink, email enhancements, Facebook apps, Cruise Track and text search capabilities, Signature reports.

"Each new CRM tool has been designed to enhance travel consultants' personalized engagement with their clients, while making communication increasingly easy and intuitive to implement," said Karen Yeates, vice president of Internet Business Solutions.

The new technology tools to be  introduced in 2013, include:

Launching in 2013, ClientLink will allow Signature to set up a series of triggered messages, customized for each traveler's unique experience. Through the information from client ResCards, Signature will have the opportunity to send (on the consultant's behalf) a series of customized messaging, including: recommendations for how to utilize Signature's consumer technology, final payment reminders, welcome home messages, surveys for feedback, as well as auto-trigger messaging for birthdays and passport renewal.

Yeates said, "We have developed ClientLink so that we at Signature can take the heavy lifting off of the agencies. We are constantly communicating with our members' clients to keep them energized and focused on their upcoming vacation, while reinforcing the bond with their travel consultant."

Susan Reder, managing partner of FROSCH Classic Cruise & Travel, said, "I'm very much looking forward to Signature's rollout of ClientLink. This program alone will provide our travel consultants with consistent timely communications with clients while saving them a tremendous amount of time."

Email Enhancement :
In tandem with ClientLink, in 2013 Signature will enhance their email program to develop more intelligent response to clients' email behaviors - silently updating preferences and sending triggered messaging based on clicks. Clients will receive timely specials that increasingly match their specific interests.

Launching Now:

Facebook Apps
Signature's extensive "Cruise" and "Land" search engines and email sign up capabilities will now be available as Facebook Apps on Signature travel consultant and agency Facebook pages.

Cruise Track
The new Cruise Track will now notify members of relevant cruise updates. Cruise Track has been created to assist members with staying on top of changing pricing and itineraries so that they can be proactive with notifying clients of any changes. Members can receive all updates or hand select what they want to track.

Text Search
Text search capabilities will now be available on members' websites so that their clients can search for vacations and content without being limited to specific dropdown search criteria.