Small Businesses' Increased Web Traffic Reveals Flaws

Neustar, Inc.A survey of 300 IT workers at midmarket organizations revealed that small businesses (SMBs) around the country are unprepared for increased traffic to their websites. The survey, conducted online in March and April of 2011 by Neustar, Inc., a provider of directory and Internet infrastructure solutions, found that a majority said as growth increases, its infrastructure falters.

In partnership with Decipher, Neustar discovered that SMBs' hesitance to upgrade in the interest of saving costs. Of the IT professionals surveyed, 30 percent said they were interested in "very free or low-cost service" available, compared to the 12 percent interested in an "optimal" solution regardless of cost, and almost half who said they recommended a "best option" to management but then settled for a compromise.

Currently, 73 percent reported companies' infrastructures' inability to manage a 200 percent spike in online traffic without changing its website. In the event of a 300 percent increase, the percentage increased to 93 percent. Both large and small businesses use DNS (domain name system) management to put themselves out into the Internet stratosphere. Of the SMBs surveyed, 38 percent said they use the DNS service provided by their ISP, while 24 percent are dependent on a "do-it-yourself" setup, and 16 percent use a free, hosted option.

For more information, visit www.neustar.biz.

Read more on:

Suggested Articles:

California Governor Gavin Newsom has signed AB5, a California bill that redefines how independent contractors are treated in the state, into law with an…

The latest Travelhorizons survey conducted by MMGY Global Travel Intelligence found that Americans are increasingly interested in immersing themselves in other…

The new “Tourism as the Engine of Prosperity” agreement will see the states work together with the aim of promoting a sustainable tourism culture. Here’s the…