Starting August 31, Cruise Holidays is launching a second round of social media training that focuses on how social networking can be used to further build cruise business. The company decided to launch the second round due to popular demand among its franchise owners, affiliates and frontline agents, Cruise Holidays reports.
The training will take the form of a series of live webinars hosted by Rich Tucker, Travel Leaders Leisure Group’s social media manager. The next webinar will occur Wednesday, August 31, and the sessions will run through mid-October.
The training centers on Facebook, Twitter and blogging. All Cruise Holidays franchise owners and frontline agents have access to a private Facebook group.
“Our Facebook group is a great place for Cruise Holidays professionals to post questions, share information and learn from each other in real time,” said Tucker. “It’s also an easy way for them to put some of the essential ideas they’ve learned into immediate practice.”
“Our social media strategy is unique in that we are building a social media presence not only from our headquarters level, but also through our franchise networks as we teach our franchise owners how to more efficiently spend their time on social media,” said Mark Schiffner, vice president and chief operating officer of Cruise Holidays. “As we all know, social media can be like a vacuum and occupy tons of time…if you let it. But our franchise owners are saving valuable time by learning specific applications they can use to build their cruise businesses.”
Cruise Holidays began formal social media training in 2010.
Visit www.cruisesource.us, the Cruise Holidays Facebook page or their Twitter account @cruiseholidays
