StarwoodPro Designation Tops 30,000 Graduates

Starwood Hotels & Resorts reports that it has reached 30,000 graduates of its ProLearning module with travel professional Laurie Sutor of Orland Square Travel & Cruises earning her “StarwoodPro” designation by completing Module 1 of the learning and development portfolio at

“Reaching 30,000 dedicated, educated travel professionals is truly a significant moment for Starwood as a company and for our nine brands,” said Chris Austin, vice president of global retail, leisure and luxury sales for Starwood.

“We developed StarwoodPro and ProLearning to connect with travel sellers who we know can drive incremental business to our hotels worldwide and to create satisfied customers for our mutual benefit. Laurie Sutor, and her 30,000 colleagues, are now better equipped to qualify their customers and assure that they match them with the right Starwood brand and more than 1,100 hotels in 100 countries around the world,"  Austin said.

Travel professionals who complete ProLearning Module 1 qualify for access to a benefits center including exclusive access to STARPRO rates, Starwood’s lowest travel professional experience rates.

Travel professionals gain access to other benefits including exclusive electronic marketing collateral to customize and share with their customers and access to Starwood's portfolio of destination training. Agents also gain free access to the industry’s leading Travel Agent Success Series (TASS) training initiative. and the ProLearning program allows travel professionals, leisure, corporate and group sellers to educate themselves on the power of Starwood’s brands.