The International Association of Conference Centres (IACC) has released the 2015 edition of "Trends in the Conference Center Industry."
The report indicates that IACC members have improved occupancy and rates are stronger than the previous year, significantly so for IACC’s corporate meeting venue operators, said IACC CEO Mark Cooper.
"Corporate meeting venues lead the recovery with the highest Average Daily Rate (ADR) and Revenue per Occupied Room (RevPOR)," said Cooper.
Participation from day meeting venues in this survey has increased and is providing valuable data on what is a growing member category for IACC. The average External Day Meeting Rate rose significantly to $105.
Last year, IACC members predicted a bumpy ride, business wise, and this proved to be the case with the economy experiencing some setbacks and earlier improved earnings faltering later in the year. This year, all venue types have predicted positive occupancy growth, with corporate venues forecasting the greatest improvements by year-end. Conference Centres with over 200 guest rooms are projecting a growth of 6.5% in annual occupancy over last year.
IACC’s Trends in the Conference Center Industry is available to purchase on the IACC website Store at: http://www.iacconline.org/store/trends-in-the-conference-center-industry-north-america