A 9.7 percent increase in hotel spa revenues resulted in an 11.3 percent gain in profits for hotels' spa departments in 2006, says a new market analysis. "Trends in the Hotel Spa Industry," a report released by PKF Hospitality Research in Atlanta, examined the revenue, expense and profit data of 46 resort spas and 17 urban hotel spas in 2005 and 2006, and found that total spa revenue grew from $2,886 per available room (PAR) in 2005 to $3,166 PAR in 2006. Total hotel revenues were up 8.2 percent increase, and properties experienced a 5.9 percent average gain in sales from all other departments.
Driving the spa revenue increase was the sale of services like massages, body scrubs/wraps and facials, as well as local membership fees, fitness lessons and personal training, merchandise and clothing. Of all hotel spa revenue, 51.3 percent comes from the sale of massages. (DS)