THOR to Release THX Promotional Rate

THOR, Inc.At the start of next month (January 1, 2011), travel services company THOR will debut its new THX Promotional Rate, providing member travel agents with a more efficient way to search for hotels that offer more than a consortia rate. Using the THX Promotional Rate access code, agents will gain access to promotional rates, and hotels will be able to provide special short-term incentives, discounts, packages and additional room amenities.

“We are excited to offer our member travel agents with a way to book promotional hotel rates in all Global Distribution Systems (GDS),” said Lisa Larson, agency account manager at THOR, Inc. “THOR member travel agents can now search for promotional hotel rates that include additional amenities, increased commissions, free room upgrades, special packages, and more, all on THOR’s promotional rate access code. Plus, regardless of the offerings, these rates will always be commissionable.”

The THX Promotional Rate will join THOR's existing THR Consortia Rate access code, which agents can continue use to book discounted and commissionable rates in the Global Distribution System (GDS). More information will be available throughout December and inot the new year regarding the THX Promotional Rate access code, in addition to the necessary rate loading information to the hotels and suppliers that want be participate. To register, travel agents can visit the company's site and click on Become a Partner.