Amadeus and Travel Guard have been selected to supply real-time travel insurance content, product availability and booking functionality through the direct booking channels of Etihad Airways, Hong Kong Airlines and Kenya Airways.
“Revenues other than tickets are expected to account for $56 billion or 12 percent of total airline revenues in 2010,” Marcos Isaac, director of travel services business group, Amadeus commented.
The implementation of the travel insurance program through e-Retail (Amadeus’ airline internet booking engine) into Etihad Airways, Hong Kong Airlines and Kenya Airways booking processes required minimal investment and yet generated immediate benefits, Amadeus reports. By incorporating an offer of travel insurance into their website booking path, they were able to offer their customers a seamless purchase experience, while generating new non-transportation revenue through commissionable insurance sales.
“Travel insurance is an extremely valuable customer service feature and competitive cross-sell opportunity for any airline,” said Bob Gallagher, CMO at Travel Guard Worldwide. “The offer of travel insurance at the time of the air ticket purchase not only provides a benefit to the customer, it also represents an attractive revenue stream for the airlines.”