Travel Business Roundtable, TIA and Discover America Partnership to Merge in 2009

On January 1, 2008, the Travel Business Roundtable (TBR), Travel Industry Association (TIA) and Discover America Partnership will begin the process of becoming a single organization in 2009. As part of the merger, TIA will absorb the staff of the Discover America Partnership; TBR and TIA will jointly create a multi-faceted public affairs program; TBR and TIA will strengthen their internal government relations capabilities, create an industrywide grassroots program, establish a public policy research center and enhance their strategic communications; and TBR and TIA will explore a new name for the combined organization, based on all appropriate market research and industry input. This effort will require active cooperation and participation with other travel industry associations to best represent the broad domestic and international issues that affect the $1.2 trillion U.S. travel community. Visit [ww5w.tbr.org], [http://www.tia.org] and [http://www.poweroftravel.org]. (DB)

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