Travel Channel and the U.S. Travel Association report they will partner on Travel Effect, U.S. Travel's program to promote personal, business, social and economic benefits that taking earned time off can deliver.
Travel Channel will provide U.S. Travel with numerous opportunities for communicating the Travel Effect benefits to the network’s audiences.
The announcement was jointly made by Shannon O’Neill, president, Travel Channel, and Roger Dow, president and CEO of the U.S. Travel Association.
Travel Channel’s commitment begins in 2015 and includes cross-promotional opportunities combining the two organizations’ shared core messages. In addition, the network will provide program integrations, on-air advertising campaigns, inclusion in TravelChannel.com’s original content packages and access to the Scripps Networks Interactive (SNI) research, “Under One Roof.”
The research is an Internet-based consumer panel hosted by SNI that includes approximately 20,000 U.S. residents ages 18-64. This proprietary research will provide U.S. Travel with added insight into consumer behavior.
O’Neill said, “We fully believe in the power of travel to enrich lives and expand our horizons.”
“The value of vacation time for Americans' health, relationships, careers and the economy cannot be overstated,” said Dow.
Travel Channel ranks among the world’s leading travel media brands, and is available in over 94 million U.S. cable homes.