The Travel Institute Has New Program for Certification, PR Training

Photo by Lupeneau

The Travel Institute has announced the details of its third annual “Promote Your Professionalism” program. 

The month-long campaign in July is aimed at helping travel agents access certification training and hone the skills needed to promote their expertise to clients and the media. 

Throughout July, through scholarships from The Travel Institute Fund travel agents can enroll in the Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or Certified Travel Industry Executive (CTIE) programs at a 50 percent discount, which can represent a value as high as $250 off standard pricing depending on the coursework selected. 


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Additionally, The Travel Institute will offer four webinars, a podcast and twice-weekly e-communications focused on how agents can effectively market themselves as travel professionals. The webinars will be led by members of The Travel Institute’s Professional Educators Program and other industry veterans. The webinars will be free to Institute members and $19.99 per session for non-members. All webinars will being at 1p.m. Eastern. 

Here’s a look at the schedule:

July 12 – “How to Promote your Professionalism and Certification with the Media” with Richard Earls, publisher, Travel Research Online
July 21 – “Powerful Public Speaking” with Kate Koziol, CTC, director of growth strategies, Winger Marketing
July 26 – “How to Promote Yourself as a Romance Expert” with Lisa Sheldon, CTC, MCC, executive director, Destination Wedding & Honeymoon Specialists Association
July 28 – “How to Promote Yourself as a Wellness Expert” with Anne Dimon, CEO, Travel to Wellness

Also during the campaign, the Travel Institute’s “Hot Tip Tuesday” e-newsletter and member-only “Friday Five” blog posts will focus on helping travel professionals promote their expertise. The new podcast, “Do Your Social Photos Boost Your Professionalism?” produced by Catherine Heeg, founder, Customized Management Solutions, will provide tips on professional photos and graphics. All Hot Tip Tuesday subscribers will receive an email with the link to the podcast.


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