|Photo by Freeimages.com/Carlos Chavez|
Travel Leaders Group has announced that the company is incorporating all of its lodging-focused initiatives into its Hotel Division, which is headed by Senior Vice President Erick Rodriguez.
To better support the hotel sales growth through its travel agents, including through the creation of more curated experiences, the Hotel Division staff will grow from 16 employees to over 40 by the end of 2016, spanning Supply, Demand, Marketing and Technology.
“By harnessing under one roof all of Travel Leaders Group’s broad hotel initiatives – including our Worldwide Hotel Program and Select Hotels & Resorts – we have the opportunity to ensure all of these efforts are coordinated for maximum benefit to our agents and their clients,” Rodriguez said. “We will focus on creating even tighter relationships with hoteliers, not only at the chain level, but also directly with specific properties that are most popular among our agents’ clients.”
Rodriguez indicated that the Travel Leaders Group Hotel Division team now includes:
- Supply (Supplier Relations) – Travel Leaders Group Vice President Christina Gambini will lead the team responsible for Select Hotels & Resorts, Worldwide Hotel Program and all other unique content. (Previously, Gambini led the efforts for Select Hotels & Resorts.)
- Demand (Agent Engagement) – Travel Leaders Group Vice President Mai Meyaart will create and lead a new team responsible for demand generation of the Hotel Division’s offerings, developing point-of-sale strategies and platforms as well as agent education and loyalty initiatives. (Previously, Meyaart developed and led the Worldwide Hotel Program.)
- Marketing – This team will be responsible for effectively marketing each of the Hotel Division’s unique offerings to Travel Leaders Group’s agents, as well as to hotel chains and hoteliers, along with end consumers.
- Technology – This team will be developing industry-leading technology that seamlessly integrates with the Hotel Division’s internal platforms.