Travel Leaders’ 2014 National Meeting, taking place in Glendale, Arizona, at the Renaissance Glendale Hotel & Spa, opened with the announcement of new marketing initiatives to help agent members build business and sales.
Among the initiatives announced to the 600 plus attendees were enhancements to its Agent Profiler program, dubbed Agent Profiler 2.0. The enhancements will offer more “authentic” travel agent-generated content and other features added to Travel Leaders’ online lead-generation tool matching consumers with Travel Leaders agents.
Agent Profiler enables consumers to find the right travel agent for their needs by selecting from a full-range of travel specialties, destinations and other search options.
More relevant content will also be driven within Travel Leaders’ leisure website, www.travelleaders.com. Additional specialists will be highlighted throughout branded promotions and increased opportunities will be offered to consumers desiring to connect with a travel agent specialist.
Another initiative announced, is the creation of a proprietary photo gallery for member agencies. Members will have access to royalty-free travel photography for marketing and social media without concern over copyright infringement with exclusive Travel Leaders gallery images.
The travel image library will include thousands of authentic travel experience photos from Travel Leaders travel agents across the country and will greatly enhance member agencies’ marketing and social media outreach efforts, Travel Leaders said.
Travel Leaders also announced its “Capture the Moment” photo contest that helped launch the proprietary gallery with the Grand Prize winner receiving a $1,000 gift card.
Also announced, a cross-section of Travel Leaders Associates (franchised) travel agents, will attend the 2014 International Luxury Travel Market (ILTM) in Cannes, France, December 1-4. The contingent will be part of a much larger contingent of over 50 who are representing Travel Leaders Group.
Travel Leaders Associates’ ILTM delegation specifically includes:
- Sandy Anderson – Travel Leaders (Coon Rapids, Minnesota)
- Kellie Bishop – Travel Leaders (Charlottesville, Virginia)
- Lisa Burton-Van Alstine – Travel Leaders (Bethesda, Maryland)
- Gwynne Chafer – Travel Leaders (La Crosse, Wisconsin)
- Pam Edwartoski – Travel Leaders (Troy, Michigan)
- Linda Jenkins – Travel Leaders (Fort Wayne, Indiana)
- Kim Johnston – Travel Leaders (Tacoma, Washington)
- Jeffrey Krudop – Travel Leaders (Fort Wayne, Indiana)
- Debbie Kelly – Travel Leaders (Woodbury, Minnesota)
- Carla Koller – Travel Leaders (Potomac, Maryland)
- Karen Lewallan – Travel Leaders (Elkhart, Indiana)
- Tom Mieczynski – Travel Leaders (East Greenwich, Rhode Island)
- Jane Schuyler – Travel Leaders (Cedar Rapids, Iowa)
- Suzette Vides – Travel Leaders (Reno, Nevada)
Roger Block, president of Travel Leaders Franchise Group, said the focus on luxury among its travel agents has resulted in exponential growth in luxury travel bookings.