Travel Leaders Launches Web Agent Locator

keyboardTravel Leaders reports it is providing consumers with a new way to connect with its travel agent experts nationally, whether directly employed by the agency or working as independent contractors, via its website. 

Dubbed “Agent Profiler,” which is officially live on the site today, the special online page promises to match the traveling public with a Travel Leaders travel agent who best fits their own unique criteria and needs, Travel Leaders says.

The traveling public can select expert counsel based on biography, experience, destination knowledge, specializations, certifications, awards, and even by appearance. Hundreds of travel agent profiles have already been loaded onto the page, Travel Leaders says.

“Since its inception, has always provided consumers the ability to find the Travel Leaders location nearest them. Now, Agent Profiler takes the consumer experience much further and offers consumers an exciting new opportunity to browse for the travel agent specialist who most appeals to them,” noted Roger E. Block, president of Travel Leaders Franchise Group.

“While hundreds of agents – including experienced Travel Leaders agency employees and independent contractors alike – are already live on, well over 1,000 have signed up to eventually participate," Block said.

"Those who are currently featured on our website provide a full representation of their expertise and knowledge – including all their destination and lifestyle certifications – along with photos and biography. This enables consumers to select the agent that best matches their individual needs for personalized service that no online travel site can touch," Block said.

Block indicated that prior to going live, Agent Profiler went through extensive quality-control audits to ensure that Travel Leaders’ minimum standards was being strictly adhered to. “We’ve reminded all participating agents that ‘you only have one chance to make a first impression,” Block added. 

Participating Travel Leaders travel agents can be found on’s “Why Use A Travel Agent” webpage, where Agent Profiles are randomly rotated in the upper right hand side. Consumers can also set specific criteria for the type of agent they desire, based on destination knowledge, travel interest specialties, desired location of the agency, and also by agent name, Travel Leaders said.

 “Through our ‘Why Use A Travel Agent’ page, we make a point of informing travelers about all the benefits that working with a knowledgeable travel expert can offer,” explained Jose Ferreira, Vice President of Travel Technology and Marketing Operations for Travel Leaders. "Our Travel Leaders have their clients’ backs throughout their journeys, and our agents provide incredible value in taking care of all the smallest of details.”

Ferreira indicated that Agent Profiler is delivering on a promise made to Travel Leaders agents and independent contractors at the 2011 Travel Leaders National Meeting, where the innovation was first announced.  

“Anyone can place destinations and promotions on a website, but Travel Leaders is moving consumers from an online experience to a one-on-one personalized experience with specialists ready to speak with expertise and passion,” Block explained. “The human contact with a specialist is an essential part of the Travel Leaders difference.”


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