Travel Leaders Group reports the launch of its own proprietary Travel Leaders Group Worldwide Hotel Program. The program will realign its hotel programs and strategies in better serve its agents and hotel partners. The group reports more than $2 billion in hotel bookings currently made by its wholly-owned, franchised and member agencies.
Travel Leaders Group is one of North America’s largest travel companies – encompassing approximately 30 percent of all traditional travel agents – and generates gross travel sales of nearly $17 billion through its Nexion, Results! Travel, Travel Leaders, Tzell Travel Group and Vacation.com brands.
Beginning in 2013, Travel Leaders Group will provide all agencies under its umbrella with its own fully-developed hotel program so they no longer have to work through a variety of third party aggregators. In tandem with the launch, Travel Leaders Group CEO Barry Liben announced that Mai Meyaart has been named Senior Vice President to run the new operation that will serve all of the enterprise’s travel agency brands and divisions.
“As one of the travel agency industry’s strongest companies, we’ve always said that our heart and soul are in the travel agency community, particularly as evidenced by the best-in-class travel companies we’ve built and acquired. In reflection of our industry standing, all strategies for Travel Leaders Group must align with our desire to better serve our agents’ needs and our mission to become the undisputed leader in travel. By creating a unified Travel Leaders Group Worldwide Hotel Program, we are poised to deliver a better and much more robust value proposition to our agencies and hotel partners than we could achieve through third party programs,” Liben said.
According to Liben, the Travel Leaders Group Worldwide Hotel Program will provide a one-stop shop for hotels to work with its leisure, corporate and luxury agencies. They will be provided direct access to hotel partners, and vice versa, without having to work through intermediary programs.
Agencies under the Travel Leaders Group umbrella will further benefit as the program includes preferred hotel partners across all chain scales in key cities with exclusive offers and value-added amenities. Additionally, a dedicated luxury hotel program will be provided for the exclusive use of Travel Leaders Group’s luxury-focused agencies.
“We are extremely pleased that Mai Meyaart is joining our organization because we believe in having the absolute best talent on board to oversee this vast initiative. With all our hotel partnerships and strategies coming directly under her leadership, we are confident that our Travel Leaders Group Worldwide Hotel Program will be fully functional by January 1, 2013,” Liben noted.
Said Meyaart, “This travel giant already has all the makings of a hotel booking powerhouse. With $1 billion in measureable GDS hotel sales and another estimated $1 billion booked outside of the GDS, Travel Leaders Group’s hotel distribution value is immense. As a key partner in the hotel sector’s value chain, we’ll create further efficiencies and maximize profit opportunities both for the 6,000 plus agencies under our umbrella and our key hotel partners. Creating our own exclusive, preferred hotel program is just the beginning of what Travel Leaders Group has the capacity to accomplish.”
Meyaart is a 20 year veteran of the travel industry having spent the majority of her career selling, marketing and distributing hotels both in a B2C (business to consumer) and B2B (business to business) environment. She has actively participated on several hotel advisory boards and developed preferred hotel programs and strategic partnerships for Rosenbluth International and American Express. Most recently she served at CCRA Travel Solutions.