Travel Planners International (TPI), a member of Ensemble Travel Group, has announced the appointment of Melissa Bell as manager of marketing and communications for the organization.
Bell oversees all external communications to TPI agents, prospective agents, consumers and the travel industry via social media, email marketing, print and online advertising, and website messaging. She also works closely with the host agency’s executive team to ensure positioning is consistent and supportive of TPI branding. Assisting Bell are new team members Alimah Rodriguez, who handles social media, and Samantha Morales, graphic/HTML designer.
The expanded staff comes as TPI puts a focus on social media interactions with consumers and rebranding with a rebuilt website and new logo (in the coming weeks).
Bell brings 10 years of marketing experience to her position with TPI, including experience with Victory Marketing Agency in Fort Myers, FL, and most recently with Orlando-based Think Agency, Inc. where she served as social media manager, communications strategist, and blogger. Among her professional achievements for specific agency clients: increased the engagement rate across all social platforms by 124 percent in six months; built a following of more than 10 million impressions across Twitter and Facebook; and boosted organic Facebook traffic to 39.5 thousand impressions.
She currently chairs both the communications and government relations committees of Ad 2 Orlando, the young professional division of the American Advertising Federation. Bell is a graduate of Florida Gulf Coast University in Fort Myers with a degree in marketing and minor in advertising and journalism.