UBS Reports Q4 Looking Better Than Q3 for Cruise Lines

Q4 Looking Better Than Q3 for Cruise Lines.According to UBS, cruise pricing showed that June saw some discounting. Recent data came in positive sequentially but was the first positive data point since trends turned negative in late May. Pricing has been overall softer sequentially in all of June. Q4 is looking better than Q3 in terms of sequential week-over-week pricing, while 2015 pricing has been stable, after a couple of weeks of discounting to build base in the first half of May.

RELATED: The Week in Stats: Defending the Value of Travel

Cumulatively, over the past 4 weeks, Costa is down, in addition to Carnival, Princess and Holland America. All are down 100-160 bps cumulatively. Celebrity is up the most, followed by Norwegian and Cunard. All of these brands had positive data points over the same period. Royal Caribbean is flat over the past four weeks in week over week pricing. Bahamas and Canada & New England itineraries have been soft in June compared to Caribbean which continued sequential pricing decrease in all of June but is down less versus Bahamas and Canada & New England. Western and Eastern itineraries also saw softness in June. Alaska has been stable to slightly down but faring better than Caribbean or Western and Eastern Mediterranean over the past four week period.

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

Pricing checks are based on average price over 8,000+ sailings for six largest North American cruise lines and two of largest European lines.

Visit www.ubs.com

Suggested Articles:

Instagram users can tune in to the live event, 9 a.m. EST each day. See more.

The Viking Mississippi will debut in August 2022 and will sail voyages on the Lower and Upper Mississippi, between New Orleans and St. Paul.

According to Destination Analysts, a market research company, COVID-19 is changing how Americans choose their travel destinations.