USTOA Launches Social Media Campaign

travelTo engage key stakeholders including members, consumers, travel agents and industry partners, the United States Tour Operator Association (USTOA) reports the introduction of a new series of live Facebook discussions entitled “Coffee Chats.” 

Hosted on the USTOA Facebook timeline (, each monthly chat features a live, 45 minute Q&A with a top executive from an USTOA tour operator member company. 

“Our new Facebook chats offer associate members, travel agents and consumers unparalleled access to some of the top leaders in the travel and tour operator industry today,” said Terry Dale, president and CEO of USTOA. 

Dan Mahar, CEO of Tauck, is scheduled to host the first “Coffee Chat” on Tuesday, January 22, 2013, USTOA reports. Providing “A View from the Top,” Mahar will offer insight on travel trends for 2013 and invites participants to join the conversation and submit questions on USTOA’s Facebook page live between 2pm EST to 2:45pm EST. Questions can also be submitted in advance by posting on USTOA’s Facebook timeline.

Each month, USTOA will feature a new executive covering a variety of different topics such as experiential travel, adventure, luxury, family travel and more. Richard Launder, CEO of The Travel Corporation will host the February “Coffee Chat” on February 27, at 2pm EST, followed by Phil Otterson, CEO of Abercrombie & Kent in March. 

USTOA also reports it has introduced a new Twitter initiative entitled #TravelTogether. Participants are encouraged to submit favorite group travel photos via Twitter using @USTOA or #TravelTogether for a chance to win a $50 gift card. 

All submitted photos will live on USTOA’s new website at  Photos can also be submitted by posting to the USTOA Facebook timeline or via email at [email protected]  The #TravelTogether campaign will run through May 2013; a monthly winner will be selected at random.