Engagement Program Adds Prospective Clients to Preferred Partner Emails has made enhancements to its Engagement marketing program. members may now include prospective clients on preferred partner e-mail promotions. Throughout 2014, members can participate in more than 150 Engagement e-mail promotions, including Disney for the first time.

Engagement delivers supplier offers to clients through targeted e-mails; it also integrates re-targeting capabilities with the e-mail distributions. That helps maximize the exposure of exclusive travel offers.

This technology keeps each preferred partner’s offer in front of the traveler as they surf the Web during their daily activities.

Virtual Event

Pivoting Back to Travel | The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

“The Engagement program has been a tremendous success for us and our supplier partners, but we needed to take that next step," said John Lovell, president, "By adding the component of prospective clients to our targeted e-mails, we will entice even more consumers to take advantage of what member agencies have to offer to them." ( is a travel services marketing organization and Lovell described the organization's Engagement program as "all about helping our members grow their business."

To have prospective clients included within the Engagement e-mail campaigns, e-mail addresses must be collected from either the member’s agency website or via an opt-in, sign-up form.

However, the direct mail component of Engagement will remain entirely comprised of existing clients. Prospective clients will not be included in the direct mail promotions. More than 75 direct mail promotions are planned this year.

“Having’s Engagement market to prospective clients is very exciting,” said John Latimer, a member from Scottsdale, AZ. “I receive instant gratification knowing that special offers are being sent, driving existing clients – and now prospective clients – to my agency. Engagement is a one-of-a-kind program.”