Vacation.com says its new EZguider sales platform, enhanced Engagement marketing program and the network's commitment to education has broadened the organization’s appeal. The proof: the addition of 170 new member agencies through the first three quarters of 2008. Vacation.com now has over 5,100 members.
“The value of a Vacation.com membership in today’s challenging times is significant, and the industry is taking notice,” said Steve Tracas, president and CEO. “With the launch of EZguider, our new desktop cruise and tour solution, along with sophisticated enhancements to our Engagement marketing program that allow members to target clients with discretionary income, and our commitment to training, our members have the tools to thrive, even during this rocky economic period.”
Vacation.com says it owes the membership surge to a new recruitment campaign launched at the beginning of 2008, in which Business Development Managers (BDMs) focused on select agencies that had proven sales success with Vacation.com Preferred Suppliers.
John Lovell, Vacation.com’s vice president of sales and industry relations, claims this targeted approach was essential to recruiting new members. “It allowed us to create unique value propositions for those agencies, for we knew exactly how Vacation.com’s enhanced commissions would impact their bottom line.”
Those benefits were demonstrated to the new member agencies by Vacation.com’s experienced BDMs, a team that deserves much of the credit for the recent increase in membership, claims Jared Braunstein, vice president of Sales.
“Our BDMs have extensive backgrounds in the travel industry," said Braunstein. "They understand the value of Vacation.com better than anyone, and they are exceptional at promoting that value to potential new members.”