Vacation Express wants to send two Social Savvy Stars on their Rock Star Tour and is encouraging all travel agents to enter the promotion. To find these Stars, Vacation Express is conducting a search through Facebook. Two winners will be selected for their creative social savvy skills by answering: Why should you go on the Rock Star Tour, describe your Social Savvy skills and how you will showcase yourself as a Social Savvy Star.
Once selected on August 27, the two winners will be pitted against each other to compete for a second trip to Punta Cana. The Star with the most votes for their social media campaign will be declared the winner. The new winner will be announced September 23, 2013. The Star and their guest will then enjoy an all-inclusive vacation to a fabulous resort on the beautiful beaches of Punta Cana in the Dominican Republic. The Star may invite their competitor; one travel agent and one travel consumer.
As the first leg of the Rock Star Tour, the two winners will jet off to Las Vegas for the iHeartRadio Music Festival at the MGM Grand from September 20-21. The Social Savvy Stars will accept the challenge to create the most unique out-of-the-box social media campaign featuring themselves as a spokesperson for Vacation Express. Each Star will create their own look and slogan, and showcase their campaign on Facebook, Twitter, Instagram and YouTube. The campaigning will run from August 27 – September 22, 2013. Vacation Express invites all fans to vote on the best campaign by visiting www.vacationexpress.com/rockstar-tour/
Mandy Fiorenzo, marketing coordinator at Vacation Express, will update agents as she blogs on the campaign’s progress and provides up-to-the-minute feedback on the challenge. The Social Savvy Star with the most votes by September 23 will win the second leg of the Rock Star Tour to Punta Cana.
“The beauty of social media is for everyone to voice their opinion, including travel agents,” says Mavian Arocha- Rowe, director of content and brand communications at Vacation Express. “Now is the perfect time for Vacation Express fans, newcomers and agents to share their views and best of all, be heard by thousands. We especially want travel agents to have the opportunity to be heard and featured as a social media star,” she adds.
Those looking to enter can register on Vacation Express’ Facebook page by “liking” the page, then clicking on the app titled “Enter to Win the Vacation Express Rock Star Tour!” and answering the questionnaire.
Registration is open and will close August 22, 2013. Winners will be announced on August 27, 2013. From August 21 – September 22, 2013 voting will be open for everyone to root for their favorite Social Savvy Star competing to win the second trip for two to Punta Cana. The winner for the all-inclusive Punta Cana vacation will be announced September 23, 2013.