VAX VacationAccess Continues Content Growth

VAX VacationAccess reports it has become the largest aggregator of leisure travel agent sales and marketing tools with the growth of its “Supplier Showcases.” Now with over 50 Supplier Showcases, companies have the opportunity to provide agents with branded content and tools they need to position themselves as experts, all within one platform, VAX says. Recent expansion includes Norwegian Cruise, Blue Sky Tours and Hawaii content.

VAX continues to expand its already broad selection of Supplier Showcases with the addition of valuable Hawaii selling resources from the Hawaii Visitors & Convention Bureau and Blue Sky Tours, VAX says with more on the horizon.

“VAX VacationAccess has been committed to supporting leisure travel agents by providing them the tools, resources and technology they need to efficiently match their customers with their vacation dreams,” said Becky Capper, director of vendor and partner development for VAX VacationAccess.

“An important part of our mission is the development and expansion of our Supplier Showcases, which not only provide the promotions and offerings of our suppliers, but also equip travel agents with tools like marketing materials, training and detailed information to showcase their value to customers,” Capper says.

VAX VacationAccess is the largest online selling platform for leisure travel agents and gives suppliers a variety of ways to reach qualified travel agents, including a large audience of home based agents. VAX develops innovative technology to help travel agents and agencies become more productive and profitable players in a highly competitive market.

In January, VAX VacationAccess worked with Blue Sky Tours and the Hawaii Visitors & Convention Bureau to enhance its Hawaii content for travel agents. As Hawaii continues to see growth as a destination, VAX has focused on improving travel agents’ access to all the resources they need to best sell Hawaiian vacations.

Hawaii destination information can be accessed from the VAX Destination Center, as well as Blue Sky Tours’ Supplier Showcase, which includes robust content to create a one-stop-shop for all Hawaii information, including unique experiences such as whale watching, surfing and volcano excursions.

Recently, Norwegian Cruise Line chose VAX VacationAccess to provide offers and resources to enable VAX’s highly engaged travel agents to book cruise vacations, VAX reports.

The brand’s VAX Supplier Showcase offers current specials, customizable marketing tools, sales resources, and more. In a Fall 2010 survey, VAX travel agents indicated a need for these tools to help them better sell cruise vacations.

“As we look forward, VAX VacationAccess will look to provide even more resources from individual suppliers, as well as destinations,” says Capper. “We are proud to be the largest aggregator of sales and marketing resources for travel agents looking to sell leisure vacations, and will continue to expand in 2011.”

Visit or email Becky Capper at [email protected].


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