Viking & China Merchants Group Partners to Expand Cruise Industry

CC Viking Hemming Porto
Photo by Viking

Viking and China Merchants Shekou & Group have joined forces to expand China's cruise industry. Both brands have signed a memorandum of understanding to form a joint venture that focuses on building a cruise line with offerings for the Chinese cruise market. The partnership will cover product development, as well as sales and marketing. China Merchants Group’s shipbuilding subsidiaries will also partner to design and build new ocean cruise ships dedicated to the Chinese market.

In 2018, 38 cruise brands deployed in Asian waters, and the continent also hit a then-record high of 4.052M passengers taking an ocean cruise back in 2017. 

China Merchants Shekou Industrial Zone Holdings Co., Ltd., is a flagship subsidiary under the China Merchants Group dedicated to urban development. They have built a tourism service ecosystem along with a tourism real estate, home port economy and cruise industry. Additionally,the enterprise also completed the layout of cruise terminals in China's coastal cities, including Shenzhen, Xiamen, Shanghai and Zhanjiang, striving to establish a Chinese cruise brand and build a globally influential cruise industry benchmark.

Luxury Travel Advisor’s ULTRA Summit

May 21-23, 2019 | Reunion | Kissimmee, FL

This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

Viking operates a current fleet of 78 vessels, offering scenic cruising on rivers and oceans around the world. China has been a part of Viking’s destination portfolio since 2003, and since setting up local operations in China in 2016, the company has seen momentum in its European river cruise product tailored for Chinese-speaking guests.

Related Stories 

Windstar Cruises Previews Details of the Star Plus Initiative

Ponant Announces Arrival of Le Bougainville

MSC Cruises Showcases Plans for New Terminals at PortMiami

Seabourn Unveils Public Spaces on Two New Expedition Ships

Suggested Articles

The companies chartered the AmaLea to bring approximately 150 travel agents on a weeklong training during a cruise from Budapest, Hungary, to Vilshofen,…

Nexion Travel Group has announced motivational speaker Scott Chesney as its keynote speaker for CoNexion 2019, which will take place September 12 – 15, 2019,…

On Wednesday, the Trump administration imposed new restrictions to Cuba, limiting nonfamily travel to the island. Here's the latest.