Virtuoso has named industry veteran Cece Drummond as its Director of Tours & On-Sites. Drummond is based in Virtuoso’s New York, NY office reporting to Albert Herrera, vice president of hotels, destinations and tours. Drummond joins the luxury travel network with a wealth of travel experience, having held sales and marketing positions within the industry for the past 15 years, Virtuoso said.
“With her years of experience and reputation within the industry, Cece is an asset to the network. Her proven track record will add to Virtuoso’s ability to drive preferred supplier sales, while her commitment to travel agents will ensure she keeps our members’ best interests at heart,” Herrera said.
As the director of tours and on-sites within the Virtuoso network, Drummond will oversee the network’s relationships with 60 tour operators and 140 On-Site destination management companies. Her team of two, located in Virtuoso’s New York and Seattle, WA offices, will be responsible for driving sales through the Virtuoso network.
Prior to joining the Virtuoso team, Drummond served as Director of Marketing and National Account Sales for GTA/Travel Bound, where she was responsible for all marketing initiatives including Travel Bound’s successful travel agent loyalty program. In addition to her time at Travel Bound, Drummond has held key marketing roles at both EOS Airlines and Rail Europe.
Virtuoso has over 300 agencies with more than 6,000 travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand. The network’s member agencies generate over $5.1 billion annually in travel sales.