The Cruise Lines International Association (CLIA), with its member lines and travel agents, is gearing up for the fourth annual "World's Largest Cruise Night 2008," the one-day sales initiative, which will take place on October 16. Agents can begin registering August 18.
Last year, some 4,000 agents participated in events and online promotions, which estimated to have generated almost 35,000 bookings, $43 million in sales and more than $6 million in commissions.
" 'World’s Largest Cruise Night' has proven to be a huge success year after year," said Terry Dale, CLIA’s president and CEO. "This year in particular, with consumer concerns about the economy, it’s all the more important to take advantage of a high-visibility promotional opportunity that offers special incentives to vacationers. We expect a record turnout."
In 2008, agents will once again have an enhanced Virtual WLCN option, which enables them to tailor a web page featuring their agency's information and other add ons like video. Visit www.cruising.org to register.