Ever controversial multilevel marketer YTB International Inc. reports it has executed an asset purchase agreement with an unaffiliated third party, Sixth Scott, LLC. Sixth Scott, which will operate under the name First Travel Alliance, has access to a collection of companies that generate $1.2 billion in travel sales annually, YTB said in a statement.
According to YTB, Sixth Scott agrees to assume contracts, agreements and licenses previously held by YTB's subsidiary, YTB Travel Network of Illinois, Inc. "Sixth Scott will independently manage all travel content and provide the customer support function as well as handle all group travel booking," YTB said.
President of YTB Travel Network, Inc. J. Kim Sorensen said the deal strengthens the product mix and increases the travel commission earning potential for all site owners. "We are excited about the potential for our current and future travel members. Because the Agreement makes more travel products available at higher commission levels, I expect our home based travel agents to re-establish their market position within the industry," said Sorensen.
A unnamed representative from Sixth Scott added, "We have been very impressed with the incredible size of the YTB member network, which can provide a distribution channel to our portfolio of travel businesses. As we continue to expand the breadth of our businesses, strategic acquisitions such as that of YTB Travel Network of Illinois will further support our objectives."
Bob Van Patten, president and CEO of YTB International, Inc., also commented, "After a thorough search, we found a strategic partner to manage the content and travel sites of our business owners. The agreement allows YTB to focus both on marketing of the travel program opportunity, as well as YTB's new product offerings, which include Ganovia Coffee, Spider Mobile Marketing and Suklaa Personal Care Products. Giving Sixth Scott the ability to manage the content of the travel sites is a positive for YTB and site owners; both companies can focus on their individual expertise increasing the likelihood of future growth."
YTB International, Inc.'s travel subsidiary, YTB Travel Network, Inc. has been ranked as the 34th largest seller of travel in the U.S. based on 2010 annual retail value of travel services booked, YTB said.