Glen Allen, VA
Anna Swenson began her adventures in travel as a pirate. That’s pirate as in the “Pirates of the Caribbean” market, where she worked during a stint with the Walt Disney Company. She also took Disney College Program classes in customer service, marketing, sales and public relations.
Swenson is now a top producer – $1.2 million in annual sales – for Journeys, Inc., a member of Ensemble.
“She has been able to use her past experiences to bring success to her travel business,” says agency President Kim Goldstein. Disney vacations are (not surprisingly) one of Swenson’s specialties. And, creative marketing is one of strong suits.
“She knows how to leverage the value of social media and networking, which has helped her bring high profile clients such as Carolina Panther NFL football players and national / local radio personalities,” says Goldstein.
Swenson has also created unique events, such as a “vacation vendor blender” at a trampoline park, and she’s a big proponent of cross-promotions with other local vendors. She’s also used her Disney expertise for charitable purposes.
“There is a young girl with cancer in Anna’s community. A group of people contacted Anna to be the liaison for them to anonymously give a vacation to this deserving family. Not only did Anna plan a magical Walt Disney World trip for this family, she also gave up her full commission so they could be upgraded to the deluxe resort,” says Goldstein.
Though Disney is in her DNA, Swenson knows it’s important to diversify.
“Clients book with me because of my firsthand knowledge. I have been to every Sandals and Beaches resort; I continue to cruise and take FAM trips. I believe that my sales have increased year after year largely due to my client’s referrals. I learned from a motivational speaker that you must ASK for a referral. And it works,” says Swenson.