For Mega-Yacht Expansion Plans
Entrepreneur and Norwegian businessman Atle Brynestad, founder, owner, chairman and CEO, SeaDream Yacht Club, has long had a fascination with the sea. He invested in Royal Viking Line, founded Seabourn and served as Cunard Line’s chairman. But he hit his sweet spot in 2001 by founding SeaDream Yacht Club, which debuted an innovative, casually elegant concept of “It’s Yachting, Not Cruising.”
Over the years, SeaDream’s intimate mega-yachts, SeaDream I and SeaDream II, have developed a fiercely loyal guest following. Yes, past guests have had other enticing options with other cruise operators, some offering newer vessels or all-balcony accommodations. But guests routinely point to that “special something” about SeaDream’s yachting experience — everything from anticipatory service and sailing with like-minded folks to gourmet dining, off-the-beaten-path ports, a marina for watersports and such options as sleeping under the stars on the top deck.
North American leadership by Bob Lepisto, SeaDream’s president, has fostered solid agent relationships and expanded the line’s reach. Now, Brynestad’s family-owned company is expanding SeaDream’s fleet for the first time. In September 2021, the new SeaDream Innovation with 110 oceanview luxury suites will set sail to all seven continents during its inaugural year.
In a labor of love, Brynestad is meticulously designing every aspect of the new mega-yacht’s interiors, onboard facilities and off-the-beaten-path itineraries. Look for him — as he’s done in the past — to elevate the luxury experience at sea.