Toronto, Ontario, Canada
Carolyn Farha came to the travel industry 10 years ago, after selling a business unrelated to travel.
“I have enormous respect for her dedication to venture into the travel industry with no previous experience and to become such a success story,” says her manager, Renata Grant. Success in Farha’s case means an annual sales volume of over $3 million.
Specializing in high-end leisure travel, Farha handles clients who are typically successful business people. Not only does she relate to them as peers, but she knows that her strength is to make travel simple for them.
“Many of her clients like to have everything planned ahead, such as spa treatments and restaurant reservations. She meticulously researches each destination and delivers a seamless experience. There is one thing that Carolyn always makes a point of including for each trip. She always plans in a surprise,” says Grant.
Early on, Farha decided that she needn’t become an expert in everything.
“I collaborate on a regular basis with colleagues. Some of them take care of air bookings for me. Others service my corporate leads. My focus is solely on building exciting leisure itineraries and booking hotels and excursions,” says Farha.
One trend she has noted is “a huge shift in spending patterns, where consumers are spending less on ‘things’ and more on ‘experiences’ that wow them.” Travel still holds that “wow” factor for Farha herself.
“Planning travel has always been a love for me and in fact, was my hobby for as long as I can remember,” she says.
“I have been able to grow my business because of great contacts I built over the years in business. But more than that, I believe it’s because I don’t think of it as a business. I take great pleasure in delivering joy through travel,” she adds.