For Revitalizing the “Fun Ship” Fleet
Christine Duffy, president of Carnival Cruise Line, heads the industry’s largest cruise line with a fleet of 26 “Fun Ships,” carrying 5.4 million guests annually, with a work force of 40,000+ people from 110 nations.
Certainly, Duffy’s team has introduced many snazzy new ships in recent years, including Carnival Horizon in 2018. Sister ship, Carnival Panorama, will set sail from its new home port of Long Beach, CA, next month, with Mardi Gras on the horizon. But in a Carnival 2.0 update, Duffy is also refurbishing, reconfiguring spaces and adding signature Carnival experiences on older ships too.
Part of a $2 billion product enhancement program, Carnival Victory (which began service in 2000), will receive a $200-million, bow-to-stern refurbishment in 2020. Similar updates were completed this year on Carnival Sunrise (formerly Carnival Triumph), and a “surprise” new dining option will debut on Carnival Radiance. Duffy also plans a major renovation and expansion of PortMiami’s Cruise Terminal F, which will home port the line’s second, yet-unnamed Excel-class ship in 2022.
As the “Fun Ship’s” top captain, Duffy, a former travel agent and former president and CEO, Cruise Lines International Association, strongly supports the trade. Carnival debuted a “Why Use a Travel Agent?” initiative earlier this year.
Innovation comes in many forms, though. While striving on the brand level to create fun vacations for consumers, Duffy is also delivering the hardware on sea and land to support that “Fun Ship” brand proposition moving forward.