For Differentiated “True Alaskan” Cruises
Alaskan Dream Cruises set sail in 2011, launched by the Allen family, members of the Alaska Native Tlingit Tribe. Guests like sailing with a small-ship company that not only knows the territory well but has roots in it too. Promotional efforts focus on the guests’ ability to see and experience the “True Alaska with True Alaskans,” an appealing differentiator in an increasingly crowded small-ship marketplace with multiple competitors.
David Allen, the line’s co-owner and president, recently split sailings into “signature” or “adventure” sailings, effectively catering to a guest’s preferred vacation style. Passengers can select either an active adventure voyage with more time in wilderness areas and a higher level of activity (hiking, kayaking and so on) or a signature sailing with a balanced approach between active excursions, scenic cruising and port calls.
Lauren Allen, Allen’s wife, is also a co-owner of Alaskan Dream Cruises, as are daughters Zia and Zaide, the latter being heavily involved in the company. Given the family’s heritage, Tlingit cultural and heritage interpreters sail on the line’s small ships and provide commentary — helping guests soak up knowledge about the Great Land.
But it’s the company’s strength on the itinerary development side that’s truly a big hook. For example, this year David Allen, who’s loved boating since boyhood, and Zaide Allen unveiled several new itineraries on the recently acquired and renovated Kruzof Explorer, a former Bering Sea crab fishing vessel; one itinerary sails the Inside Passage’s full length, including some rarely visited parts of Chichagof Island and Prince of Wales Island. The Allens, continue to bring new concepts to the world of small-ship cruising in the Great Land.