For Suite & Shore-side Design
Launching in summer 2020, the Ritz-Carlton Yacht Collection is led by maritime veteran Douglas Prothero, the line’s founding partner and CEO. He’s crafting a new brand combining the luxury lifestyle of The Ritz-Carlton with the casual freedom of a yachting adventure. Prothero promises spacious public areas, diverse culinary experiences, ship-board spa and marina options, stellar service in the Ritz-Carlton tradition and over-the-top suites.
Ship design innovation? A ship master since 1989, Prothero is introducing moveable wall panels for connecting accommodations (rather than what many agents call “the dreaded connecting door”). So, guests traveling together enjoy a more spacious suite feel when the wall is opened between adjacent accommodations. Yet, guests who don’t know their next-door-neighbors, alternatively, can feel more comfortable with a full, secure wall, not just an interior door.
With more than 35 years of professional maritime and management experience, Prothero is also focused on bespoke land experiences. Newly announced 2020 Caribbean shore trips fall into one of five categories, such as Epicurean Experiences or Stirring the Senses. Plus, a dedicated Concierge Ashore will create customized shore trips.
Prothero is also tapping into the Ritz-Carlton’s hospitality resources ashore. During an Aruba port call, for example, guests can take an exclusive tour of Aruba Aloe, paired with an aloe-based treatment at The Ritz-Carlton Spa, Aruba. Moving forward, we expect more creative elements from Prothero’s group, as they work to further differentiate the Ritz-Carlton Yacht Collection in the luxury small ship marketplace.