Jan Swartz

Jan Swartz, Group President, Princess Cruises and Carnival Australia

For a Powerhouse Presence in Australia

In Australia for summer 2020-2021, Princess Cruises will celebrate its 45th anniversary of sailing in the region. Not resting on past laurels, though, Jan Swartz, group president, Princess Cruises and Carnival Australia, is positioning six Princess ships there for the first time. It’s the line’s strongest presence ever, with nearly 25 percent more capacity during the summer season than any other line. 

Promoted to her current role in 2016, Swartz leads a Princess team that operates 18 ships. The newest, Sky Princess just debuted. She’s also keeping existing vessels in tip-top shape with major renovations/updates, and more ships are on order, including two LNG ships for 2023 and 2025 delivery.

Deeply involved in creating Princess’ $450-million, multi-year, “Come Back New Promise” for guests, Swartz and her team have inked innovative partnerships with Chef Curtis Stone and Broadway-legend Stephen Schwartz, while families now have new immersive activities from Discovery and Animal Planet.

Swartz, who previously served as Princess’ president after a 15-year stint with the line, also has executive oversight of P&O Cruises Australia and Holland America Group IT, which serves Princess, Holland America Line and Seabourn. She’s also led the executive team responsible for introducing the high-tech Ocean Medallion initiative.  

Remembering her sales roots too, Swartz works closely with John Chernesky, senior vice president, North American sales and trade marketing, and still makes fostering relationships with travel advisors a priority. 

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