Sanders Travel Centre
Fort Worth, TX
Jenny Westermann’s budget trip for a young, newlywed, Internet-junkie couple topped her list of masterpieces. Good guides, nice hotels, customized itinerary and a few Virtuoso connections helped Westermann win the couple over.
“They were completely wowed,” says Sanders Travel Centre owner Diane Parks.
Westermann began working at Sanders 21 years ago and recorded $4 million in sales last year. One of her tips for achieving those sales is by working with her clients to use their own miles and points toward the trip. Westermann charges a fee for this service but Parks notes it’s a way to get the clients in the door and earn a few upgrades. In the end, the choice was all theirs.
The Starwood Pro-certified Westermann has started working on a full-year, round-the-world itinerary for a father and son. So far, the duo has already hit Russia, the British Isles, South America and Greece, but Westermann continues to work to coordinate all the pieces.
“From lost passports to canceled flights, Jenny is there to support her clients through all of the ups and downs in travel,” Parks says.
Westermann says becoming involved in her community was the smartest thing she’s done to expand her business. “Keep it local to go global” is her motto.
Among her humanitarian causes, Westermann is part of LOSS Suicide Coalition of Fort Worth; Jewel Charity Ball, which benefits the city’s Cook Children’s Hospital; Fort Worth County Day School’s fine arts program; and Casa Mañana Theatre.
One trend she’s noticing is couples delaying their honeymoon so they can save money to afford a longer trip with a larger budget. Similarly, they’re more often taking first anniversary vacations, meaning one successful trip will be a client for life with Westermann.