Juli Morgan

Juli Morgan, 29
Luxury Travel Institute

The Villages, FL

Juli Morgan walked into Luxury Travel Institute’s Gainesville, FL, office as an intern eight years ago and has since worked her way to vice president. Three years ago, her agency’s owner tasked her with opening the new Villages, FL, location. Just a year and a half after opening, this office became the agency’s highest sales location, more than doubling annual agency sales. Leading the way was Morgan, who also happens to be Luxury Travel Institute’s top sales advisor.

What made her stick out? Perhaps it was the three-week-long honeymoon to Bali, Java and Lombok that she planned early in her career. Months of planning included ATV rides, canyoning, exclusive access to Borobudur before sunrise, mountain treks and all English-speaking guides. Halfway through, jetlag caught up to the couple and they wanted to head right to Lombok to relax on the beach. “I got up at 2:30 a.m. and spent another two and a half hours on the phone [and] my computer and got everything taken care of” — including an upgrade to a beachfront villa — “all while they took a jeep tour up a volcano in Java to kill the time,” Morgan says.

Luxury Travel Institute was awarded The Platinum Circle by Viking Cruises the first year the Villages office opened and has received it every year since. Additionally, Morgan implemented a new process for travel insurance sales at the agency, which resulted in the doubling of its travel insurance sales in the first year; it doubled again the second year. 

Morgan says she also sought to promote more land-based experiences. “In the past, our main focus has been cruising … and I have started a new campaign to bring in more land tour operators, such as Tauck, Rocky Mountaineer, Alexander + Roberts,” she says. 

Juli Morgan

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