For Expanding Reach in North America
Since becoming CroisiEurope Cruises’ general manager for North America earlier this year, Michael DaCosta has led the team to many milestones in expanding the European line’s presence in North America, both with consumers and travel advisors. Under his leadership, in North America, CroisiEurope has added two cruise specialists to the booking department, expanded the group sales team by 50 percent, and inked an agreement as a preferred supplier with Expedia CruiseShip Centers.
DaCosta also initiated an overhaul of CroisiEurope’s digital presence including a new website chat function. Joining CroisiEurope in 2013 when the company opened its U.S. call center, DaCosta was promoted to manager of FIT Sales and Operations in 2015. He also previously served as marketing manager in North America, helping CroisiEurope build trade partnerships, managing promotional efforts, overseeing digital and print marketing and working closely with the public relations team.
DaCosta is overseeing promotion of innovative products, including the 16-passenger African Dream in southern Africa and the newly acquired 124-passenger Belle des Océans, CroisiEurope’s first ship tapped to operate North American itineraries; it will begin sailing on the St. Lawrence River in June 2020. It’s all about elevating CroisiEurope’s presence among travel advisors and travelers and expanding the line’s “reach” in North America.