For Short-Cruise Differentiation
Sailing two-night getaway voyages to Freeport, Grand Bahama from the Port of Palm Beach, FL, Bahamas Paradise Cruise Line is carving out an appealing niche in cruising for consumers seeking affordability, or those who desire a short cruise to see if they like cruising. Today, guests sailing on Grand Celebration and Grand Classica will enjoy diverse “live” entertainment, savory dining, a smoke-free casino, pool deck, and comfortable accommodations, plus the chance to go ashore on a Bahamian isle. Many who sail do repeat.
It all began in 2016 when Oneil Khosa, former Royal Caribbean first officer, investment banker and founder of India-based Blue World Voyages, joined with the Sheehan family including Kevin Sheehan Sr., former CEO of Norwegian Cruise Line, to acquire the line. Today, Khosa, CEO, Bahamas Paradise Cruise Line, oversees the brand’s evolution.
After Hurricane Dorian roared ashore at Grand Bahama last September, Khosa launched a major humanitarian effort using Grand Celebration — transporting rescue and recovery workers and much-needed water and supplies. In the next phase, Grand Celebration is continuing to sail to Grand Bahama, offering a beach vacation experience (a much-needed tourism cash infusion for the island). Alternatively, guests can tackle voluntourism tasks for hurricane clean-up and recover.
But not all consumers desire to visit a hurricane-impacted isle, so Khosa has added another destination. Grand Classica is now sailing to Nassau, the Bahamas, and new Cruise & Stay packages are now available through the line’s partnership with several hotels and resorts. Through business smarts, humanitarian spirit and guest-centric views, Khosa effectively differentiates his line’s short-cruise product.