Roberta Mattice

Roberta Mattice

Journeys by Roberta, LLC
(Avoya Travel Network)
Vista, CA

Roberta Mattice started out 27 years ago as an employee of the Anderson family travel agency; that’s the Anderson family that owns the Avoya Travel Network. “I learned by the seat of my pants and saw the business expand, evolve with the Internet and innovate into what we know today as Avoya Travel,” she says of the independent network.

In 2014, she became an independent advisor with Avoya, generating more than $1.6 million in sales a year. “It’s a huge transition, almost paralyzing,” she tells us of going solo, adding that she’s now hit her stride in determining what hours to work. She’s maintained high sales and continues to work with the clients she loves. Better yet, she has more time to travel and to volunteer.

Many of the clients Mattice worked with 20 years ago and who took one vacation a year are now frequent world travelers, she says. Many have become friends. “I’ve found travel defines many as they get older, so I enjoy exchanging ideas with clients,” she says.

She travels four times a year so she can speak firsthand about her experiences; she’s also built strong relationships with vendors, which has proven invaluable. “I can make the impossible possible for clients because I personally know the reps,” says Mattice.

About volunteering, Mattice works with the group CAUSE at Balboa Naval Hospital, serves meals at the Wounded Warrior Battalion and cleans barracks with Operation Help-a-Hero. But closest to her heart is Operation America Cares, which she founded with her sister to send care packages to deployed troops. They send 150 packages a month and have hit the 18,000 mark overall. “Our mission is to let troops know they’re not forgotten,” says Mattice.

Roberta Mattice

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