San Miguel de Allende, Mexico

Live Aqua San Miguel de Allende
Photo by Grupo Posadas

San Miguel de Allende has been known to luxury travelers, with properties from the likes of Belmond and Rosewood, as well as winning Travel + Leisure’s best city in the world award two years in a row. A major new hotel project, however, could broaden the market for this destination. 

This month the new Live Aqua Urban Resort San Miguel de Allende is set to open in the UNESCO World Heritage Site and, like the rest of Grupo Posadas’ Live Aqua brand, the new hotel is designed to appeal to an urban lifestyle demographic. 

“This hotel will mark a before and after in San Miguel de Allende´s history, since with its 153 rooms and suites and its events room for more than 1,000 people, it will be able to receive domestic and international groups and conventions that were not previously held at the destination,” says Rafael Lizárraga, chief commercial officer for Grupo Posadas. It will also have spaces for destination weddings and social events.

The 153-room resort will be the largest guestroom property in the city, and it will also have a pan-Asian Spice Market restaurant that officials say they hope will attract a local crowd in a city with few non-Mexican restaurants. 

The new hotel will be important for the city’s MICE sector, as well. With space for events of up to 1,000 attendees, the resort’s ballroom will be the largest in the state, potentially drawing larger events and conventions to the city. 

Dream Hotel Group has announced plans to launch its luxury The Chatwal brand in San Miguel de Allende in 2020. The Chatwal San Miguel will have 44 freestanding villas and 125 branded residences on a cliffside location at The Vines. The property will have a view over the Laja River Valley and the UNESCO World Heritage church steeples of the city.

In addition to the city’s colonial architecture, the destination is also known for its nearby wineries, natural hot springs and a booming culinary scene. Its diverse, melting-pot population comprises of both friendly locals and hundreds of expats, representing 63 nationalities, who have made San Miguel de Allende their home.

San Miguel de Allende, Mexico

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