Selling Weddings: Honeymoons


Now that we’ve dived into all the ways travel can make wedding planning extra special and talked how to pull together the perfect big day, we can talk about honeymoons. The big honeymoon is probably not the first trip the newlyweds have taken together, but it may be the first truly extravagant vacation for the couple. This is the time to upsell clients and fulfill a “bucket list” destination.

The number-one piece of advice an agent planning a wedding, honeymoon or “weddingmoon” needs to know, says Anna Yott of Dream Come True Vacations LLC, is to treat the trip with upmost care.

“Make sure you give this trip the respect it deserves and make the client feel as special as possible,”  Yott tells Travel Agent. “For many clients, this is the biggest trip they may ever take in their lives, or the last one they will take for a very long time. I have so many anniversary clients come to me ready to celebrate their 10th, or 25th wedding anniversary and they say, ‘We haven’t taken a trip for just the two of us since our honeymoon.’ It’s a big one, so make sure to treat it with care and then maybe they won’t wait so long to take that next trip.”

Perhaps the two biggest decisions a couple will have to face when planning a honeymoon are the location and the hotel. Before your clients overwhelm themselves in the brainstorming process, Jenna Mahoney, travel editor with Bridal Guide Magazine, has a shortcut on narrowing down possible locations.

“I always tell brides who are planning a honeymoon to write down the top three or five things that are the most important to them,” says Mahoney. “Let’s say the food, the culture and the beaches are your top three. Then I’ll tell the groom to write down his top three or five things. Then take the ones you have in common and from there you can start to whittle down the hotels, the destinations.”

Hyatt Zilara Rose Hall is an adults-only haven (think honeymoon) adjacent to the family-friendly Hyatt Ziva.

As far as choosing the hotel goes, Yott suggests finding a property that will give clients the proper value they deserve during their honeymoon.

“When comparing resorts, check to see if a specific property may have a complimentary honeymoon package option for guests, and, if not, see if there are any packages you can add on to make the stay extra special and memorable,” says Yott. “Also, be sure to suggest a room upgrade and explain to the client why the upgrade may be worth it. Honeymoons are a time to splurge and upgrade, so make sure you are offering these options to your client and don’t sell with your wallet.”

And once wedding-bound clients pick a place, Yott highly suggests that agents inform the hotel that they have a VIP couple coming and try to get their clients any extra amenities.

“See if you can arrange for a gift to be waiting in their room upon arrival,” says Yott. “A bottle of champagne goes a long way and if the client has a memorable honeymoon experience with you, they will likely come back for your assistance in planning the rest of their trips further down the road.”

Selling Weddings: Honeymoons

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