For Stability and Courting Younger Guests
Talking with top sales producers, Tom Wolber, Crystal’s president and CEO, has pledged “stabilization” for the brand and sizable investment for its oceangoing vessels. Proving that point, Crystal Symphony recently emerged from a major drydock revitalization; Crystal Serenity did the same last month. New spaces, new Seabreeze Penthouses, a refreshed interior, technology upgrades, a slightly lesser passenger capacity and the debut of open-seat dining are all pluses.
Focused now on Crystal’s new 800-passenger Diamond Class oceangoing ships (debuting in 2022 and beyond), Wolber is also working to attract new and younger cruisers with Crystal’s small-ship products. About 50 percent of Crystal River Cruises’ guests are new to the brand, while 60 percent of new-to-cruise guests (many much younger than Crystal’s normal draw) are sailing on Crystal Esprit, the line’s luxury yacht. Launching in 2020, the expeditionary Crystal Endeavor should attract active guests who crave immersive, off-the-beaten-path exploration.
Wolber hopes these guests will transition to the line’s larger ships as they age and evolve in their cruise preferences. He and Carmen Roig, senior vice president of marketing and sales, also are tapping into the expertise of top luxury advisors serving on the line’s first travel agent advisory council.