For Expanding the Luxury Base
Typically, cruise lines release oceangoing itineraries for sale to the public about two years in advance. But with his pulse on the latest luxury trends, Tom Wolber, president and CEO, Crystal, is releasing Crystal’s ocean schedules three years out (and close to doing that for river cruises too). Crystal Society members can book their favorite suite earlier out, and cruisers have more time to plan, to set up group or multigenerational trips or to “save” for the cruise if they’re moving up from premium into a higher fare segment.
Effectively building the luxury base, Wolber is also planning for the 2020 launch of Crystal Endeavor, the line’s first expedition ship, sailing to remote regions including the Northeast Passage. That’s also attracting a different — more adventurous — type of luxury guest for the brand. Also helping broaden Crystal’s guest base is Crystal Esprit, the line’s yacht product, which attracts a younger crowd.
Celebrating Crystal’s 30th anniversary in 2020, Wolber’s management team including Carmen Roig, senior vice president of marketing and sales, have also introduced more seven-night cruises (designed to attract more new-to-Crystal guests including successful entrepreneurs, working professionals and other upscale travelers), debuted new trade tools, added Book Now Savings with price integrity and launched a new website and new mobile app.
Joining Crystal in 2017, Wolber has three decades of executive leadership, including a long stint with The Walt Disney Company. Today, he leads a multi-faceted, luxury team for Crystal Cruises, Crystal River Cruises, Crystal Yacht Expedition Cruises, Crystal AirCruises and Crystal Luxury Air. Next up? He’s deeply involved with plans for Crystal Cruises’ new Diamond-class oceangoing ship.