Trending Destinations: Morocco

Morocco is trending heavily amongst Millennials lately and it can thank its national carrier, Royal Air Maroc, for the added attention. While Morocco has always been a hot place for the experiential traveler, getting there hasn’t always been a great experience. But now, after a recent rebranding of the airline, the destination is back on the radar of Generation Y and just about anyone who would enjoy luxury with a rustic twist.

Morocco specialist Dane Steele Green, owner and CEO of the Steele, tells Travel Agent he had never been a fan of Royal Air Maroc, but has since been converted. “I have to say, I wasn’t expecting much — but wow, was I surprised.” Steele (as he is known in the industry) recently flew on Royal Air Maroc’s 787 Dreamliner from JFK in New York City to Casablanca, Morocco, and says he wished the nearly eight-hour flight was longer.

“The food was stellar, the experience was incredible,” he says. “[It] really began before we even took off; the flight attendants were very friendly and very real. I couldn’t believe this was the same airline. They really impressed me so much.”

Visitors to Morocco need to check out Kasbah Tamadot, Richard Branson’s stunning property in the foothills of the Atlas Mountains that actually just got officially registered as a palace. Steele describes it as very authentically Moroccan and good place to adjust to jet lag, adding that, “It’s very rich in fabrics, very rich in culture. This is where you come get a spa treatment and hike the Atlas Mountains. This is ‘glamping’ at its finest.” Steele also recommends that clients take a donkey ride, hike some mountains and even go shopping at the local market.

Kasbah Tamadot has 28 rooms and suites, including 10 luxury Berber Tents, some of which have private plunge pools. All are individually decorated using traditional Moroccan furnishings and antiques, as well as items from the vast collection of Luciano Tempo, Kasbah Tamadot’s former owner.

As a renowned antiques dealer and interior designer, Luciano brought together artifacts from all over the world, many of which are featured in the bedrooms.

Another accommodation that Steele recommends is Marrakech’s Aman Hotel, Amanjena, which he describes as a great place to “chill.” Amanjena’s 32 Pavilions and seven Maisons are contemporary interpretations of Moroccan traditions. Agents should also note that several come with private heated pools.

Steele suggests clients eschew camel riding for a more contemporary experience. “Private ATVing here is a must ... amazing … [and] just one of the many aspects that made that trip so memorable. I would really encourage others to visit; it’s truly a special destination.”

Trending Destinations: Morocco

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