Sell Spas and Boost Agency Revenues

Spas remain a worthy focus for agents selling wellness to their clients with the spa industry continuing its steady growth, according to a recent survey of the market. Numbers released in August 2017 from the latest International SPA Association’s (ISPA) U.S. Spa Industry Study show that the total number of visits to spas rose above 180 million for the first time, estimated to be 184 million in 2016; this number is up from 179 million in 2015 (a 2.5 percent increase.) Revenue also set a record of $16.8 billion in 2016, increasing from $16.3 million in 2015 (a 3.1 percent increase.) 

Spa and Wellness Month

The Palm Beaches in Florida is one destination home to many award-wining spas and wellness opportunities, offering clients the chance “to rejuvenate the mind, body and soul.” Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County, is launching its second annual Spa & Wellness Month in The Palm Beaches this October. The more than 30 offers are available throughout Oct. 31, 2017 and can be viewed at www.Spatober.com.  

Featured spa therapies, wellness experiences and healthy treats are available at exclusive, limited-time prices providing the perfect opportunity for agents to sell spas to both clients that have never enjoyed a treatment and to those who base their entire vacations around the wellness theme. As an added plus, all participating businesses will donate a portion of their proceeds to the Palm Beach County chapter of the American Cancer Society in support of Breast Cancer Awareness Month.

Though all of the listed packages are being offered at special rates during the month of October, variations of the treatments and many others are available throughout the year, enabling agents to sell a spa vacation any time.

Samples of the offerings include a 25-minute “The Power of Pink Scrub” at The Breakers Palm Beach for $99 and a 60-minute “The Palm Beach Potion in the Lotion Massage” at Eau Spa for $150. The Spa at Four Seasons Resort Palm Beach’s “Wellness Quench” features a 50-minute wellness treatment (a 30-minute detoxifying body scrub and 20-minute relaxing massage); access to the spa's saltwater Jacuzzi, eucalyptus steam room, high-performance showers and relaxation rooms; choice of one fitness class, including beachfront yoga; and valet parking for $160. 

The Seagate Hotel & Spa’s “Spa & Wellness Month Hotel Package” includes a one-night stay in deluxe accommodations and the "On Cloud Nine" spa package, which includes three 25-minute treatments for one guest. They receive a neck, back and shoulder massage using pink hibiscus oil; face, scalp and feet are then treated with ESPA's Pink Mud nourishing hair while ELEMIS Rose Absolute and Moringa Oil hydrate and detoxify skin with a lifting facial massage. A hot-towel foot cleansing ritual followed by the stimulation of pressure points on the feet is also part of the treatment. Rates start at $325 per night and are subject to a $30 resort fee and 13 percent tax. Spa gratuity is not included.

Other Palm Beach County resorts with participating spas include Eau Palm Beach Resort & Spa, Delray Beach Marriott,  Palm Beach Marriott Singer Island Resort & Spa, and PGA National Resort & Spa.


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