Planning a wedding isn’t easy, but it should always be a reflection of the couple’s love, style and dreams. Among the many different types of weddings, destination nuptials stand out as an ideal choice for those seeking a wonderfully romantic locale promising ease, convenience and scenic surroundings. Here are five key points for travel agents to consider when selling this experience to their clients.
Location, Location, Location
There is great appeal in a neutral location where everyone has to fly to, so suggest to clients destinations with frequent air connectivity from multiple U.S. gateways, making travel easier for couples and guests. It’s also important to understand a destination’s legal requirements for marriage and the availability of officials to perform the ceremony. The simpler these conditions, the more attractive the destination becomes.
Agents should be a valuable resource of information on what destinations and hotels are doing to provide much-needed comfort and confidence for traveling to an international destination. Inform clients about any COVID-19 testing requirements for entry, possible quarantine upon arrival, and the measures in place to elevate safety, including social distancing, reduced capacity on-property, and enhanced cleaning protocols in accommodations and public spaces.
Benefits Of All-Inclusive Destination Weddings
All-inclusive destination weddings are easy to budget for, especially since food and beverage are usually incorporated into the price (both for the wedding and guests’ entire stay). This translates into dramatically reduced stress for the soon-to-be-betrothed. And, the celebration can last for a weekend, not just one day. A bonus for agents – they can earn higher commissions as all-inclusives include more in the packaged rate.
The all-inclusive resort can handle all the details, from coordinating room arrangements and venue set-up to execution of all specifics for the ceremony and reception, like confirming documentation filing, securing an official to perform the marriage, food and beverage menu, music, flowers, décor, and more. Playa Hotels & Resorts offers a portfolio of luxury all-inclusive properties that are extremely experienced in coordinating weddings, including Hilton All-Inclusive Resorts in Jamaica, Mexico and the Dominican Republic; Jewel Grande Montego Bay and Jewel Paradise Cove in Jamaica; Panama Jack Resorts in Mexico; Hyatt Zilara and Hyatt Ziva in Jamaica, Mexico and the Dominican Republic; and Sanctuary Cap Cana in the Dominican Republic.
The Client’s Wedding Vision
Where should the ceremony and reception take place? All-inclusive resorts offer diverse, sun-splashed outdoor venues where couples can live out their dream nuptials – swaths of gorgeous beach, water-side gazebos, and colorful gardens, to name a few. Explore indoor options, like elegant ballrooms and other inside spaces, in case of inclement weather.
All-inclusive resorts offer various packages, which allow couples to customize the features of their wedding. Playa Hotels & Resorts presents the “Intimate Elegance” and “Lavish & Opulent” wedding packages featuring extensive inclusions, complimentary weddings with a minimum seven-night stay, and “Big Day” preview packages.
Money Matters
Weddings are pricey, but destination weddings can be kinder to the wallet than a celebration at home. There are typically less guests at a destination wedding, which translates into less costs. Destination weddings can also consist of just the bride and groom, similar to an elopement, further allowing couples to save money without sacrificing a moment of romance.
However couples do the wedding, they can easily add on the honeymoon. Doing both the wedding and honeymoon in one spot can reduce costs, especially with the convenience of an all-inclusive resort where accommodations, food and beverages, and activities are included.
Many all-inclusive resorts include a complimentary wedding package with a couple’s minimum-night stay, another great cost-savings measure. Some properties offer complimentary preview experiences, so couples can explore the resort and wedding options in advance; often, if a wedding is booked after the preview, there is a credit toward the actual wedding, which could make the preview free of charge
Other Considerations
What else should agents consider when selling all-inclusive destination weddings?
Ensure clients select the right all-inclusive property – ask if they want an adult-only or family-friendly resort. Have them start thinking about their guest list at the beginning of the process to help guide this crucial decision.
How long will it take to plan a destination wedding? Allow ample time for friends and family to check their schedules and make travel arrangements, and for a resort to personalize the experience for the couple.
Where to have a wedding is an incredibly important decision, so make sure an all-inclusive destination wedding is the right fit for a couple. Make sure this experience mirrors their dreams and fulfills expectations. Being an integral part of this momentous occasion is a sure path to coveted customer loyalty and agent profitability.