Starwood Relocates Headquarters to China

In an effort to support its tremendous growth in the region, Starwood Hotels & Resorts is planning to move its Senior Leadership Team to China for a month between June 8 and July 11.

"With properties in nearly 100 countries, Starwood is no longer an American company that happens to run some hotels overseas. Today, we're a global company that happens to be based in New York," said Starwood President & CEO Frits van Paasschen in a written statement. "Eighty percent of our future pipeline is outside of North America, and nowhere is more emblematic of our global growth than China, where we will open one hotel every two weeks this year."

The headquarters will be based in Shanghai where van Paasschen and seven members of his team will conduct daily business. The month-long relocation will serve to bolster the company's guest loyalty outreach among Chinese travelers.