Stat: 68 Percent Would Choose Bucket List Trip Over Promotion

Hilton Worldwide and Hampton by Hilton have released a new study on a type of traveler they've dubbed the "Seekender."

This group regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the top of the list:


The study, conducted by Wakefield Research, also revealed that Seekenders base their travel around four main types of activities/passions: food, sports, music or the great outdoors. Respondents across different generations also agreed that hitting the road for adventure and having experiences in life ranks higher than money.

As part of Hampton by Hilton’s efforts to inspire Americans to seize the weekend, the brand is enlisting the Ultimate Seekender Team. The group of travel savvy influencers will celebrate the weekend and boldly explore their global neighborhood. Their adventures, and other surprises, will be captured and shared at throughout the year beginning August 10.